Solutions
MercExchange provides custom solutions for e-commerce
applications with a special focus on patented innovations
for...
- Internet auctions
- Bid/Ask auction & exchange sites (e.g., "name
a price" systems)
- Dynamic pricing models
- Personalized desktop messaging
- Streaming & multicasting
To realize these solutions, MercExchange has developed a suite of toolkits that, along with development and integrations
services, facilitate the rapid customization and deployment of a system for each unique client.
MercExchange works closely with its customers to provide
the technical tools, planning and software services
needed to ensure a successful implementation, and follows
a rapid deployment strategy for delivery of turnkey
systems:
- Discovery & specification
- Rapid development & integration
- Delivery, testing, and acceptance
- Post-installation support
A few representative solutions developed using MercExchange technology include...
- Development of a complete discount travel website.
This site uses customizable parameters to support
automated bid/ask dialog with users, collects price
elasticity information, provides secure transport
of payment information, and interfaces with ticket
fulfillment systems.
- Development of a site to manage the live and online
auction of fine arts. This site makes it easy for
remote sellers to catalog, "green room" and post
items for sale, integrates multiple auction formats,
bidder registration, and tracking of multiple simultaneous
auctions.
- Development of a unique desktop information tracking
and interactive display tool that provides user-specified
dynamic data, along with programmable entry points
and dynamic content provided by our unique multicasting
infrastructure. For example, dynamic data could
include dynamic pricing information.
- Method and Apparatus for Using Software
Search Agents to Locate Items in Electronic Markets.
This patent relates to a method of using software
search agents to locate items in electronic markets
or electronic auctions around the world. The ‘176
patent claims describe a system consisting of multiple
electronic markets and electronic auctions interconnected
over a computer network such as the Internet. The
software search agent may be provided item identifying
information and initiate requests to other electronic
market or electronic auction to determine whether
the item sought is available for purchase at such
electronic markets or electronic auctions. Item
information maintained in data repositories associated
with the electronic markets or electronic auctions
is obtained by the software search agent and collected
for later use, such as for presenting the item search
results obtained to Internet users. Patent
Number: 6.085,176
- Consignment Nodes. The ‘265
patent relates to an electronic market for the sale
of items and to a posting terminal for presenting
a listing of an item for sale to the electronic
market. The posting terminal of the ‘265 patent
enables individual participants to connect over
a network, such as the Internet, to electronically
or virtually present items they wish to sell via
an electronic market thereby enabling them to reach
a vast audience of potential buyers, far more than
they could reach in their local communities. The
‘265 patent also describes an automated system
for selling items online and for accepting listings
of items for sale electronically from remote participants
connected to the automated system over a computer
network. The ‘265 patent is designed to promote
convenience and scalability by enabling user from
around the world to electronically post goods to
an electronic market. Patent
Number: 5,845,265
- Method and apparatus for conducting person-to-person
online auctions. Abstract. Auctioning an
uniquely identified item (e.g., used goods or collectibles)
with a computerized electronic database of data
records on the Internet includes creating a data
record containing a description of an item, generating
an identification code to uniquely identify the
item, and scheduling an auction for the item at
the computerized database of records. The item is
presented for auction to an audience of participants
through a worldwide web mapping module executing
in conjunction with the computerized database. The
data record connotes an ownership interesting the
item to a seller participant on the computerized
electronic database of data records. The worldwide
web mapping module translates information from the
data record on the computerized database of records
to a hypertext markup language (HTML) format for
presentation through the Internet. Bids are received
on the item from participants on the Internet through
an auction process that executes in conjunction
with the computerized database of data records.
Auctioning of the item is terminated when the auction
process reaches predetermined criteria. The auction
participant is notified of the high bid in the auction
process. The unique identification code is provided
to the auction participant with the high bid to
uniquely identify the item. Patent
Number: 6,202,051
- Facilitating Electronic Commerce Through
Two-Tiered Electronic Markets and Auctions.
Abstract. A computer-implemented two-tiered electronic
market system includes a data repository storing
information corresponding to an inventory of one
or more available items and a first-tier electronic
market (e.g., a retail tier) that provides a first
participant (e.g., a retail consumer) access to
the inventory of one or more items in the data repository.
The inventory is offered to the first participant
under a first (e.g., retail) pricing scheme. The
two-tiered electronic market system also includes
a second-tier electronic market (e.g., a wholesale
tier) that provides a second participant (e.g.,
a wholesale dealer), different from the first participant,
access to the inventory of one or more items in
the data repository. The inventory is offered to
the second participant under a second (e.g., wholesale)
pricing scheme different from the first pricing
scheme. Electronic commerce is facilitated using
an electronic auction system having at least a wholesale
tier and a retail tier by presenting for auction
an item description stored in the database operationally
coupled to the electronic auction system. The presentation
of the item includes a current retail bid amount.
A wholesale bid is received from at least one wholesale-tier
participant and the current bid amount is selectively
displaced if the received wholesale bid increased
by a predetermined amount is greater than the current
retail bid. Patent Number:
6,266,651
- Establishing a Functional Brand In A Computer
Networked Environment. A hierarchy of dynamic
pricing information can be displayed by presenting
one or more instances of a display module, each
instance of which displays dynamic pricing information
for an individual element of a specified level of
dynamic pricing information hierarchy. A display
module instance can serve as a functional brand,
which indicates participation in a dynamic system
by a source of origin of goods/services. Based on
received user input designating another level of
the dynamic pricing information hierarchy, the quantity
of display module instances that are displayed is
modified. The modified quantity corresponds (for
example, is equal to ) to a quantity of elements
in the designated other level of the dynamic pricing
information hierarchy. In addition, the dynamic
pricing information displayed by each display module
instance can be modified to correspond to the designated
hierarchy level. The dynamic pricing hierarchy can
include a category level , a topic level and a sub-topic
level. Establishing a functional brand can be accomplished
by establishing a modular computer functionality
(e.g., a display module) to include participation
in a dynamic pricing system by a source of origin
of goods/services and providing the modular computer
functionality to a website that displays a brand
of goods/services. Web pages displaying goods/services
offered in commerce can be built having multiple
instances of the modular computer functionality.
Patent Number:
WO 01/29743 A2
- Module Computer Program for Managing Dynamic
Pricing Information. Users of a computer
network (e.g., the Internet) can be encouraged to
access dynamic pricing information (e.g., bid/ask
pricing information for goods/services available
in commerce) on the computer network (e.g., collected
and maintained by a dynamic pricing system) by distributing
to one or more users of the computer network (e.g.,
by e-mail) a modular computer program (e.g., a Java
applet) that displays (e.g., in ticker format) dynamic
pricing information collected from the computer
network, and presenting to the one or more users
of the modular computer program an interactive visual
indication (e.g., a hyperlink or glyph) of a user-attractive
resource available on the computer network (e.g.,
a contest, reword program coupons, etc. ). Access
to the user-attractive resource can be provided
to a user upon sensing that the user selected the
interactive visual indication. The stream of dynamic
pricing information displayed to users can have
a predefined taxonomy, and the users can selectively
view different levels of the taxonomy. Patent
Number: WO 01/29744 A2
- Context-Sensitive Switching in a Computer
Networked Environment. A conventional router
can be used as a context-sensitive switch by encoding
a header (e.g., a source and/or destination field
of an address header) of a data packet with information
descriptive of the data contained in a payload of
the data packet and programming a router to route
data packets based on the encoded information. The
descriptive information can include dynamic pricing
information (e.g., bid/ask pricing), for example,
for goods/services available in commerce. The addressing
scheme can correspond to a classification hierarchy
having multiple levels such as a category level,
a topic level and/or a sub-topic level. Patent
Number: WO 01/29745 A2
- Generating and Navigating Streaming Dynamic
Pricing Information. An interactive linkage
between a search engine and dynamic pricing content
available on a computer network can be provided
by organizing links to dynamic pricing information
(e.g., bid/ask pricing information) on the computer
network into a predetermined taxonomy, and providing
to the search engine a mapping between search requests
and the predetermined taxonomy. The mapping includes
reference pointers to dynamic pricing content that
can be returned in response to search requests at
the search engine. Accordingly, in response to a
search request at the search engine, a reference
pointer (e.g., an interactive link, a URL, a meta-tag
and/or index into a database) to dynamic pricing
information corresponding to the search request
can be returned. Patent
Number: WO 01/29746 A2
Contact us for a discussion
of how we can put the MercExchange solutions to work
for your e-commerce site. If you are a developer,
we would like to discuss how our toolkits can improve
the functionality and reduce time-to-implementation
on your company's projects.
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